Seventh Avenue, famously known as Fashion Avenue, is the historic heart of New York City’s garment district. While 5th Avenue is for window shopping and luxury, 7th Avenue is where the business of fashion actually happens, mixing massive department stores with iconic landmarks and trendy boutiques.
Here are the 14 popular stores and destinations on 7th Avenue for your 2026 NYC shopping guide:
1. Macy’s Herald Square (The Main Entrance)
While it stretches across a block, the 7th Avenue side is the true "local" gateway to this 2.2 million-square-foot behemoth. In 2026, the store has expanded its "Macy’s Home" tech experiences, allowing shoppers to visualize furniture in their homes using hyper-realistic AR.
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Best for: The ultimate department store experience.
2. Peloton NYC Studios
Located at 7th and 33rd, this is more than a gym—it’s a retail flagship. You can shop the latest Peloton apparel, test out the newest equipment, and even catch a glimpse of famous instructors filming live classes.
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Best for: Fitness enthusiasts and athleisure shopping.
3. B&H Photo Video
Situated just off 7th Ave at 34th Street, this is a New York institution. Known for its famous overhead conveyor belt system that whisks gear to the checkout, it remains the #1 destination in the world for cameras, drones, and tech.
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Best for: Photographers, creators, and gadget lovers.
4. Adidas Brand Center
This massive flagship near Madison Square Garden is a celebration of sport. By 2026, it features a heavy focus on sustainability, with dedicated "circularity" stations where you can bring in old gear for recycling or customization.
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Best for: Limited edition sneakers and custom jerseys.
5. Foot Locker "Power Store"
This isn't your average mall shop. The 7th Avenue "Power Store" is a hub for sneaker culture, often hosting exclusive drops and local NYC designer collaborations that you won't find anywhere else.
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Best for: The latest Jordan and Nike releases.
6. Mood Designer Fabrics
Made world-famous by Project Runway, this is the "holy grail" for DIY fashion. Located in the heart of the Garment District on 7th, it’s where professional designers and hobbyists alike browse thousands of high-end fabrics.
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Best for: Fashion students and creative souls.
7. The MSG Team Store
Located right at the entrance of Madison Square Garden, this is the official headquarters for Knicks and Rangers fans. In 2026, it features "Smart-Jersey" tech that updates with player stats when scanned.
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Best for: NYC sports fans.
8. Old Navy (Flagship)
A 7th Avenue staple for high-volume, trendy, and affordable clothing. It serves as a primary stop for tourists looking for "I Love NY" gear and seasonal essentials without the Midtown markup.
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Best for: Budget-friendly family shopping.
9. Zara (7th Ave & 34th St)
This location is known for its high-speed turnover. Because of its proximity to the Fashion District, this Zara often gets the boldest, most "runway-forward" pieces first.
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Best for: Fast-fashion fans.
10. Designer Shoe Warehouse (DSW)
The 7th Avenue DSW is a massive underground treasure trove. If you’re looking for designer heels or boots at a fraction of the 5th Avenue price, this is where New Yorkers go to hunt for deals.
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Best for: Shoe lovers on a budget.
11. H&M (Herald Square)
One of the largest H&M locations in North America, this store features a specialized "Trend" department that focuses on high-end collaborations and sustainable fabrics (H&M Conscious).
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Best for: Modern, affordable styles.
12. Uniqlo (7th Ave / 34th St)
Famous for its "LifeWear" philosophy, this store is the go-to for HeatTech (winter essentials) and Airism (summer gear). Its 2026 layout includes automated kiosks for even faster checkout.
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Best for: High-quality basics and tech-fabrics.
13. Timberland
Reflecting NYC’s long-standing love affair with the "6-inch boot," this flagship offers professional cleaning services and customization for their iconic leather boots.
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Best for: Classic NYC street style.
14. Sephora (at 34th St)
Rounding out the list is the beauty giant. This location is particularly popular for its "Beauty Studio," where you can get full-face makeovers before heading out to a show at the Garden or a Broadway theater.
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Best for: Makeup, fragrance, and pre-event glam.
